Question 1

Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key

of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You

design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0

(zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.

What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

Options :

A :

Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental

table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every

email generated.

B :

The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S

list from the ORDERS table.

C :

When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental

table, the first found match will be used in the campaign.

D :

During the campaign worklist build, Responsys will pause and ask you to select the correct record

to use for the campaign personalization.

Answer: A

Question 2

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the

Marketing Strategy and Marketing Program category.

How should you reply?

Options :

A :

There is a substantial work required to set Marketing categories in your Responsys account, so we

will request Customer Care to add this to your account configuration.

B : Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

C : Let-s decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.

D :

We need to choose from the Responsys list of standard Marketing category fields, and none of

them really apply to your industry, so we aren't using this functionality.

Answer: C

Question 3

In which two situations should you republish a program after making a change or correction?

(Choose two.)

Options :

A :

You add a second campaign to be evaluated using a performance switch to select a winning path

based on open rate.

B : You modify one of the conditions in a filter being used in the program.

C : You move a target timer from its original place before one event to after that event.

D :

You change the properties of one campaign in the program to launch another one with a different

subject line and new creative.

Answer: A,B

Question 4

What three actions must you take to set up your new IP for deliverability success with your major

ISPs? (Choose three.)

Options :

A :

Do everything possible to remove lapsed, bounced, or old email addresses to increase the

possibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D :

Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the

last few months, or are known brand advocates.

Answer: A,B,C

Question 5

You are creating a filter with many conditions in Filter Designer.

What functionality in Responsys should you use to guarantee that your rules execute as you want?

Options :

A :

Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside

these tags.

B : Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

C : You can only order the rules in the top-down order in which Responsys will execute them.

D :

Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter

Designer.

Answer: C

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