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Question 1

What three actions must you take to set up your new IP for deliverability success with your major

ISPs? (Choose three.)

Options :

A :

Do everything possible to remove lapsed, bounced, or old email addresses to increase the

possibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D :

Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the

last few months, or are known brand advocates.

Answer: A,B,C

Question 2

The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.

As the Responsys Administrator, how can you provide a custom report that the team can easily

access from the Insight menu?

Options :

A :

Create the custom report and schedule it to be sent by email to the executive team every single

day.

B :

Create the custom report and save it to the Insight account folder. Add the report to the Default

Dashboard, and tell the executives to view the report from the dashboard whenever they want to

view the report.

C :

Create the custom report and save it to the Insight account folder. Right-click to copy the link for

the report. Send the link to the executive team and tell them to use it whenever they want to view

the report.

D : You can only access custom reports from the account folder. You must train the executives to

navigate to the Report Library to locate and launch the report

E :

Answer: C

Question 3

You uploaded into the Responsys Content Library an HTML document and three subdocuments

personalized with the member level of the subscriber. When you validate the campaign, you get this

error: "Email Message preview failed because of template execution runtime error, detailed error:

property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."

How should you correct this error?

Options :

A :

Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL

directive<#field> in every document. Then reupload the documents into the Content Library.

B :

You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources

Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches

what is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D :

The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in

each document. Enter this into each document, and the error should now be resolved.

Answer: B

Question 4

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP

subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving

messages with the proper promotional code associated with their status level. The amount of money

a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of

rules is as follows:

- Rule 1: AMT_PURCHASES Greater than 100

- Rule 2: AMT_PURCHASES Greater than 1000

- Rule 3: AMT_PURCHASES Greater than 3000

Identify the solution.

Options :

A :

Responsys can't execute rule sets for a dynamic region without a default conditional rule that

initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default

Rule 0: AMT_PURCHASES Equals 0

B :

The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:

AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to

3000

C :

Responsys executes rules in sequential order, so any subscriber with more than $100 in spending

will have the content inserted associated with the first rule and the rest of the rules will never be

resolved. Either the order of the rules should be reversed or the conditional logic should bechanged

to use different operators.

D :

Responsys requires that the money data type be assigned, because it doesn't support the number

data type to be used for monetary values.

Answer: C

Question 5

You want to access cart and browse abandonment events on your ecommerce website and launch

personalized retargeting marketing programs to your known users.

How can you use Rapid Retargeter to capture and expose the events in Responsys in order to

accomplish this?

Options :

A :

Pass the event data into a Responsys supplemental table near real time with an API call. Backend

tables are then automatically updated, so you can use Filter Designer for targeting.

B :

Write the event data into external tables. Batch upload the data into a Responsys supplemental

table via Connect every hour and then use SQL to pull data for personalization.

C :

Capture the events and use an API to write them into profile extension tables in the client's

Responsys account and then use SQL to pull data for personalization.

D :

After your website is correctly tagged, use the Interaction Events to enter your contacts into a

Program and pass key visitor data as Program Entry Variables.

Answer: A

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