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Question 1

You want to use Responsys SMS that invites recipients to click a link to a web form to register for a

special event. You wish to measure clicks and form submissions (conversions).

Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

Question 2

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP

subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving

messages with the proper promotional code associated with their status level. The amount of money

a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of

rules is as follows:

- Rule 1: AMT_PURCHASES Greater than 100

- Rule 2: AMT_PURCHASES Greater than 1000

- Rule 3: AMT_PURCHASES Greater than 3000

Identify the solution.

Options :

A :

Responsys can't execute rule sets for a dynamic region without a default conditional rule that

initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default

Rule 0: AMT_PURCHASES Equals 0

B :

The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:

AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to

3000

C :

Responsys executes rules in sequential order, so any subscriber with more than $100 in spending

will have the content inserted associated with the first rule and the rest of the rules will never be

resolved. Either the order of the rules should be reversed or the conditional logic should bechanged

to use different operators.

D :

Responsys requires that the money data type be assigned, because it doesn't support the number

data type to be used for monetary values.

Answer: C

Question 3

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor

completes a transaction, conversion credit will be attributed to the sourcing campaign by default.

Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in

order to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 4

There was an issue with the Event Data Feed export because its output was comma delimited, but

the requirement was for it to be tab delimited.

Where should you configure this specification?

Options :

A :

In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are

delimited by" option.

B : In the export wizards, under the Source section, select the option "Comma delimited".

C :

In the Account Administration screen, there is a section "Accepted Delimiters". Change this default

to tab.

D :

In the Account Administration screen, there is a section "Fields are delimited by", Change this

default to tab.

Answer: A

Question 5

You uploaded into the Responsys Content Library an HTML document and three subdocuments

personalized with the member level of the subscriber. When you validate the campaign, you get this

error: "Email Message preview failed because of template execution runtime error, detailed error:

property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."

How should you correct this error?

Options :

A :

Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL

directive<#field> in every document. Then reupload the documents into the Content Library.

B :

You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources

Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches

what is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D :

The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in

each document. Enter this into each document, and the error should now be resolved.

Answer: B

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