Question 1

You discovered that your main competitor's employees are subscribed to receive your promotional

campaigns directly to their work email addresses.

What should you do in Responsys to prevent your campaigns from being sent to the work email

addresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C :

Search the list for the domain name of the competitor and select the block option for each user

that is found.

D :

In the Account Admin screen, select Define email domain rules and create an audience exclusion

by entering the competitor-s domain name.

Answer: B

Question 2

You have a requirement to create a program that allows for the same RIID_ to have multiple

enactments in it, each with a unique enactment value.

What should you use to accomplish this?

Options :

A :

This is not possible, because RIID_ is the only variable that can be used as an identifier for a

program.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 3

You uploaded into the Responsys Content Library an HTML document and three subdocuments

personalized with the member level of the subscriber. When you validate the campaign, you get this

error: "Email Message preview failed because of template execution runtime error, detailed error:

property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."

How should you correct this error?

Options :

A :

Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL

directive<#field> in every document. Then reupload the documents into the Content Library.

B :

You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources

Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches

what is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D :

The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in

each document. Enter this into each document, and the error should now be resolved.

Answer: B

Question 4

How should you produce an Insight Report that gives you the total number of individuals (unique

email addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 5

You are planning an integration of Salesforce.com and Responsys. You navigate to the Account

Administration screen to configure the access to Salesforce.com, but the configuration options are

not available.

What is the reason for this?

Options :

A :

You need to work with Salesforce.com technical resources to configure the gateway to Responsys

from within the Salesforce.com application.

B :

You need to create a new user specifically for Responsys from within the Salesforce.com

application.

C :

Responsys Customer Support must first enable the Salesforce integration functionality before the

Account Administrator can configure the access between Salesforce.com and Responsys.

D :

You must first create a new Salesforce Connect job to enable the automated data feed between

the Salesforce.com and Responsys contacts lists.

Answer: C

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