Question 1

You want to access cart and browse abandonment events on your ecommerce website and launch

personalized retargeting marketing programs to your known users.

How can you use Rapid Retargeter to capture and expose the events in Responsys in order to

accomplish this?

Options :

A :

Pass the event data into a Responsys supplemental table near real time with an API call. Backend

tables are then automatically updated, so you can use Filter Designer for targeting.

B :

Write the event data into external tables. Batch upload the data into a Responsys supplemental

table via Connect every hour and then use SQL to pull data for personalization.

C :

Capture the events and use an API to write them into profile extension tables in the client's

Responsys account and then use SQL to pull data for personalization.

D :

After your website is correctly tagged, use the Interaction Events to enter your contacts into a

Program and pass key visitor data as Program Entry Variables.

Answer: A

Question 2

An SSH2 key pair can be created to be used for authentication to establish a secure connection

between your server and the Oracle file server.

Which key from the client key pair must you send to Responsys?

Options :

A : Private

B : Public

C : Secure

D : Master

Answer: B

Question 3

What three actions must you take to set up your new IP for deliverability success with your major

ISPs? (Choose three.)

Options :

A :

Do everything possible to remove lapsed, bounced, or old email addresses to increase the

possibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D :

Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the

last few months, or are known brand advocates.

Answer: A,B,C

Question 4

You are designing a program that requires the use of a value that is not stored in the Responsys data

model and is only temporarily required for use in the program.

What could you use to fulfill this requirement?

Options :

A : Temporary Value Variable

B : Get Data Variable

C : ORA Variable

D : Custom SQL Variable

E : Entry Tracking Variable

Answer: D

Question 5

You are planning an integration of Salesforce.com and Responsys. You navigate to the Account

Administration screen to configure the access to Salesforce.com, but the configuration options are

not available.

What is the reason for this?

Options :

A :

You need to work with Salesforce.com technical resources to configure the gateway to Responsys

from within the Salesforce.com application.

B :

You need to create a new user specifically for Responsys from within the Salesforce.com

application.

C :

Responsys Customer Support must first enable the Salesforce integration functionality before the

Account Administrator can configure the access between Salesforce.com and Responsys.

D :

You must first create a new Salesforce Connect job to enable the automated data feed between

the Salesforce.com and Responsys contacts lists.

Answer: C

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